How Many People Use X in 2024? A Comprehensive Guide with Worldwide User Data

How many people use X, as per the latest data 335 million people are active on X.

X, formerly known as Twitter, is a social media platform that allows users to share short posts, follow trends, and engage in real-time conversations. Since its acquisition by Elon Musk, the platform has undergone significant changes, including a rebranding and efforts to introduce new features like payments and subscriptions. All this has impacted how many people use X today quantitatively. We’ve tried to analyze the trends shaping this today & in near future.

Top X Statistics 2024

Monthly Active Users (MAUs): Approximately 335 million globally in 2024

Age Distribution: 18-24: 34.2%, 25-34: 36.6%, 35-49: 19.7%

Gender Distribution: 60.9% Male, 39.1% Female

Top 3 Countries by Users: United States: 106.23 million , Japan: 69.28 million, India: 25.45 million

Global Average Time Spent: 5 hours 24 minutes per month

Projected Revenue (2024): $3.75 billion

Key Monetization Features: Subscription services (X Blue), Advertising, Data licensing

Brief about X (formerly Twitter)

Founded	2006 (Twitter); Rebranded to X in 2023
Founder	Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
CEO (2024)	Linda Yaccarino (as of 2023)
Ownership	Owned by Elon Musk (Acquired in 2022 for $44 billion)
Monthly Active Users (MAUs)	Approx. 335 million globally in 2024
Revenue	Projected. $3.75 billion (2024)
Monetization Features	Subscription services (Twitter Blue), Advertising, Data licensing
Key Competitors	Meta’s Threads, Mastodon, Bluesky
Key Changes (Post-Acquisition)	Introduction of Twitter Blue subscription, X rebranding, increased focus on free speech policies
Key Issues	Declining advertiser revenue, content moderation challenges, competition from Threads

How many people use X? What are the X monthly active user statistics?

Year	Twitter Users (in millions)
2019	312.7
2020	347.6
2021	362.4
2022	368.4
2023	353.9
2024	335.7

The data on how many people use X (formerly Twitter) from 2019 to 2024 shows fluctuating user trends. In 2020, the platform saw significant growth with 347.6 million users, a +11.2% increase from 2019’s 312.7 million, largely due to the global pandemic driving digital engagement. Growth slowed in 2021, with 362.4 million users (+4.3%), and further in 2022 with 368.4 million users (+1.7%). However, after Elon Musk’s acquisition, how many people use X began to decline, dropping to 353.9 million in 2023 (-3.9%). This downward trend continued into 2024, with the user base falling to 335.7 million (-5.1%), likely due to shifts in platform management and user sentiment.

What is the age distribution of X users?

Worldwide distribution

Age Group	Share of Users
13-17	2.40%
18-24	34.20%
25-34	36.60%
35-49	19.70%
50+	7.00%

What is the gender distribution of X users?

Worldwide, the gender split is skewed toward males versus females.

• World Wide Male Users: 60.9%
• World Wide Female Users: 39.1%

Source: Statista

Which countries have the most X users?

The data for top 20 countries of how many people use X, reflects a strong global presence, led by the United States with 106.23 million users. Japan follows with 69.28 million users, while India ranks third with 25.45 million. This highlights the platform’s concentrated user base in North America and Asia.

Country	X Users (in millions)
United States	106.23
Japan	69.28
India	25.45
Indonesia	24.85
United Kingdom	24.3
Brazil	21.48
Turkey	19.74
Mexico	17.45
Saudi Arabia	16.28
Germany	15.42
France	15.22
Thailand	14.24
Canada	12.52
Spain	11.43
Philippines	10.69
South Korea	10.45
China	10
Argentina	8.49
Netherlands	8.2
Hong Kong	7.51

What is coverage or penetration of X across countries?

Note more than 100% usually indicates bots or non-user accounts active on the platform.

Country	Percentage
Singapore	163.80%
Hong Kong	136.80%
Japan	63.60%
Saudi Arabia	59.10%
Netherlands	59.00%
Ireland	46.50%
U.K.	43.60%
U.A.E.	37.60%
U.S.A.	37.40%
France	30.90%
Canada	30.80%
Turkey	30.20%
Spain	28.70%
Sweden	25.50%
Norway	24.90%
Taiwan	23.40%
Australia	22.90%
Switzerland	22.80%
Denmark	22.30%
Portugal	22.30%

Where does X rank as a social media platform?

X ranks 12th globally among social media platforms. In terms of data on how many people use X above and the data below, the difference is “active users” vs “registered users”.

Social Media Platform	Number of Users (in Millions)
Facebook	3,065
YouTube	2,504
Instagram	2,000
WhatsApp¹	2,000
TikTok	1,582
WeChat	1,343
Facebook Messenger	1,010
Telegram	900
Snapchat	800
Douyin	755
Kuaishou	700
X/Twitter	611
Weibo	598
QQ	554
Pinterest	498

What is the time spent on X?

The global average time spent on X is 5 hours and 24 minutes per month.

World Wide Time Spent is 5 H 24 M

US Time Spent is 3 H 56 M

This data highlights the average daily X usage per country. Japan leads with an average of 8 hours 55 minutes per day, followed by Indonesia at 8 hours 8 minutes and South Africa with 7 hours 45 minutes. These countries exhibit some of the highest levels of X engagement globally, indicating strong online activity and digital presence.

Country	Duration (Hours Monthly)
Japan	8H 55M
Indonesia	8H 08M
South Africa	7H 45M
New Zealand	7H 28M
Saudi Arabia	7H 28M
Argentina	6H 37M
Sweden	5H 36M
South Korea	5H 10M
Brazil	5H 07M
Turkey	5H 07M
U.A.E.	5H 05M
India	5H 00M

What is the best time to post on X?

The best time to post on X generally falls during weekdays, particularly mid-morning to mid-afternoon. Overall, the best time to post on X is from 1 pm to 2 pm on Thursdays.

Research suggests optimal posting times on weekdays are:

• Mondays: 8 AM, 12 PM, and 5 PM.
• Tuesdays: 9 AM, 12 PM, and 6 PM.
• Wednesdays: 8 AM, 1 PM, and 6 PM.
• Thursdays: 9 AM, 11 AM, and 7 PM.
• Fridays: 8 AM, 12 PM, and 4 PM.

Source: HopperHQ

What type of content is most popular on X?

When it comes to “Keeping up to date with News & Current events”, X is the most preferred social media platform.

Source: Datareportal & IMO Media Hub

What is the impact of Threads on X’s adoption?

The launch of Meta’s Threads in 2023 had a significant initial impact on X (formerly Twitter), but the ongoing effects have been more complex. Threads initially attracted a massive user base, reaching 100 million sign-ups within four days, making it the fastest-growing app in history at the time. This quick adoption led to a noticeable dip in X’s engagement. For instance, X’s web traffic fell by 5% and time spent on its Android app dropped by 4.3% within the first days of Threads’ release​

However, Threads struggled with user retention shortly after its explosive launch. In the first week of July 2023, Threads saw daily usage drop from an average of 21 minutes to just over 6 minutes. By mid-July, its active daily user count had dropped by over 50%, falling to 23.6 million. X, despite losing some engagement, maintained a larger base of consistent daily users. While Threads rebounded in 2024, growing its monthly active user base to over 200 million, it still faces challenges in sustaining high daily activity​.

Ultimately, while Threads has affected X’s engagement, especially early on, its long-term impact remains uncertain, as X continues to hold on to its core user base.

Elon Musk’s impact on X

As of 2024, Elon Musk’s impact on X (formerly Twitter) has been significant but fraught with challenges. Since Musk’s acquisition in 2022, the platform has faced a sharp decline in revenue, primarily due to a major exodus of advertisers. By 2023, X saw a 40% drop in revenue, falling from $2.2 billion in the first half of 2022 to $1.48 billion in the same period of 2023. This decline is largely attributed to Musk’s controversial statements and the platform’s increasing association with hate speech and misinformation, causing brands like Disney, IBM, and Apple to pull their advertisements.

In response to these challenges, Musk has sought to pivot X’s business model by expanding into financial services with X Payments, a peer-to-peer payment system. However, this new venture faces regulatory hurdles, and it remains uncertain whether it will be enough to offset the losses in advertising revenue. Additionally, new subscription services such as X Premium have also been introduced, but these have not yet bridged the revenue gap.

Despite these efforts, X’s future remains uncertain, particularly as competing platforms like TikTok and YouTube continue to attract advertisers, especially among younger audiences. Marketers are increasingly skeptical about X’s ability to provide a stable return on investment, further complicating Musk’s vision for transforming the platform into a comprehensive “everything app”

X Top Features

X offers a wide array of features that cater to both individual users and brands, helping them engage with their audiences and enhance visibility. Below are the key features that in our view have a direct bearing on how many people use X day in day out:

1. Real-Time Updates: X provides instant updates, allowing users to stay on top of trending news, discussions, and topics as they unfold in real-time.
2. Global Reach: With millions of users worldwide, X facilitates global interactions, making it a hub for conversations on various subjects, from entertainment to politics.
3. Hashtags for Discovery: The hashtag system on X allows users to explore specific topics easily and participate in broader conversations, increasing content visibility and engagement.
4. Engagement Tools: Features like likes, retweets, and replies encourage interaction and amplify content, making it easier for information to spread across networks.
5. Short-Form Content: X’s 280-character limit promotes concise and impactful communication, perfect for sharing quick thoughts, news, or promotional content.
6. Trends and Analytics: X offers trending topics and analytics tools for users to track the performance of their posts and monitor public sentiment on key issues.
7. Spaces (Live Audio): X Spaces allows users to host or join live audio conversations, fostering community engagement and real-time discussions.
8. Verified Accounts: X’s verification system adds credibility to high-profile individuals, brands, and organizations, making it easier for users to identify authentic voices.
9. Advanced Search and Filtering: X’s advanced search capabilities allow users to find specific tweets, users, or conversations based on keywords, hashtags, and filters, making it easier to discover relevant content and insights.
10. Advertising and Promotional Tools: X offers robust advertising options such as promoted tweets, accounts, and trends, enabling businesses to target specific demographics and expand their reach effectively.

What are the best practices to consider when posting on X?

Be Concise and Clear: Keep messages short, direct, and easy to understand. Clarity ensures your posts resonate in the fast-paced X feed.

Use Hashtags Wisely: Limit hashtags to 1-3 per post for better discoverability while maintaining focus. Use relevant, trending hashtags.

Incorporate Visuals: Tweets with images, videos, or GIFs generate higher engagement. Ensure your visuals are high-quality and mobile-optimized.

Post Consistently: Regularly scheduled posts help retain visibility and engagement. Aim to post during peak hours like mornings and evenings.

Engage with Your Audience: Respond to comments and mentions to foster community interaction and build relationships with your followers.

Use Polls and Questions: Interactive content like polls and questions increase engagement by inviting your audience to participate.

Leverage X Trends: Engage in trending conversations relevant to your niche to boost visibility and align with current events.

Tag Relevant Accounts: Tag influencers or brands where relevant to increase the chance of broader exposure and retweets.

Pin Important Tweets: Pin key announcements or high-performing tweets to the top of your profile for maximum exposure to visitors.

Monitor Analytics: Use X’s analytics to track tweet performance and refine your content strategy based on engagement metrics.

Optimize for Mobile: Ensure your content, especially images and videos, is optimized for mobile users, as many access X via mobile devices.

Avoid Over-Posting: Maintain quality over quantity by avoiding excessive posting, which can lead to decreased engagement or unfollows.

Top 15 Most Followed Instagram Accounts

Rank	Handle	Followers (millions)	Description
1	@elonmusk	195.8	CEO of X, Tesla, and SpaceX. Visionary entrepreneur.
2	@BarackObama	131.8	44th President of the United States.
3	@Cristiano	112.7	Portuguese football star.
4	@justinbieber	110.4	Canadian pop singer.
5	@rihanna	108.2	Barbadian singer and entrepreneur (Fenty).
6	@katyperry	106.2	American pop star.
7	@narendramodi	101.2	Prime Minister of India.
8	@taylorswift13	95.3	American singer-songwriter.
9	@realDonaldTrump	89.6	45th President of the United States.
10	@ArianaGrande	85.3	American singer and actress.
11	@ladygaga	83	American singer and actress.
12	@NASA	82.3	U.S. space agency.
13	@YouTube	79.7	Official account of the video-sharing platform.
14	@KimKardashian	75.2	TV personality and entrepreneur.
15	@EllenDeGeneres	73.9	American comedian and talk show host.

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Conclusion

As of 2024, approximately 335 million people use X (formerly Twitter) on a monthly basis, solidifying its position as a major player in the social media landscape. This substantial user base, despite recent challenges and changes, demonstrates X’s enduring appeal and influence in the digital world. The question of how many people use X is crucial for understanding its reach and impact, with its global audience spanning diverse demographics and geographies.
X’s strength lies in its ability to facilitate quick, concise communication and serve as a primary source for real-time news and current events. The platform’s user count, while significant, has faced fluctuations, particularly in light of recent developments and increasing competition.
The rebranding from Twitter to X under Elon Musk’s ownership has brought both opportunities and controversies. While the platform explores new monetization strategies like X Blue and potential financial services, it grapples with revenue declines, primarily due to advertiser exodus. These challenges directly impact how many people use X and how they engage with the platform.
Competition is intensifying, particularly with the rise of Meta’s Threads, which has shown rapid user acquisition. Despite this, X’s established user base, particularly in key markets like the US and Japan, and its unique position in the social media ecosystem suggest it will continue to play a significant role in online communication and information dissemination.
As X evolves under new leadership and adapts to changing market dynamics, its ability to maintain and grow its user base will be crucial. The number of people who use X not only reflects its popularity but also its relevance in the digital age. Moving forward, X’s journey represents not just a rebranding, but a reimagining of its role in the digital landscape. Its success in attracting and retaining users, innovating in content delivery, and navigating the competitive social media environment will determine how many people continue to use X in the future.
The platform’s ongoing transformation and its efforts to redefine social media engagement will be closely watched by users, advertisers, and competitors alike. As we continue to monitor how many people use X, we’ll gain valuable insights into the changing dynamics of social media usage and the evolving preferences of digital consumers worldwide.