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How many users on TikTok – A Comprehensive Guide with Worldwide User Data
How many users on TikTok, as per the latest data will cross 1.8 billion in 2024. TikTok is a popular short-form video platform where users can create, share, and discover creative content, often set to music or trending audio. Known for its viral challenges and diverse content, it has become a global hub for entertainment and social interaction. Deep dive on all essential statistics to assess how TikTok users are distributed.
Top Statistics for TikTok
TikTok Global Users: 1.587 billion (2023)
TikTok Global Users: 1.8 billion (2024)
Time Spent: 31 hours 43 minutes per month (global average)
Age Distribution (Global): 18-34: 64.8%, 35-44: 15.7%, 45+: 15.5%
Gender Distribution (Global): Female: 45.2%, Male: 54.8%
TikTok’s Revenue: $16.1 billion (2023)
TikTok Ranking Among Social Platforms: 5th globally with 1.5 billion+ users
Brief about TikTok
| Company Name | TikTok (Douyin in China) |
| Parent Company | ByteDance |
| Founded | September 2016 |
| Founder | Zhang Yiming |
| CEO | Shou Zi Chew |
| Headquarters | Singapore and Los Angeles, USA |
| Business Model | Freemium model with ads, brand partnerships, and in-app purchases |
| Key Competitors | Instagram (Reels), YouTube (Shorts), Snapchat, Facebook |
| Key Markets | United States, China, Southeast Asia, Europe |
| Security & Privacy Concerns | Scrutiny over data privacy and national security concerns in the US and EU |
How many users on TikTok? What are the TikTok monthly active user statistics?
| Year | Users (mm) |
| 2018 | 133 |
| 2019 | 381 |
| 2020 | 700 |
| 2021 | 902 |
| 2022 | 1366 |
| 2023 | 1587 |
| 2024 (Projected) | 1800 |
TikTok has experienced explosive growth since 2018, with a user base expanding from 133 million to a projected 1.8 billion in 2024. If you’re wondering about trend of how many users on TikTok, the platform reached 700 million users by 2020 and continued to grow rapidly, hitting 902 million in 2021, 1.366 billion in 2022, and 1.587 billion in 2023. This growth trajectory highlights TikTok’s position as a dominant social media platform, with its user base expected to keep expanding in the years ahead.
What is the age distribution of TikTok users?
TikTok’s user base is heavily skewed toward younger demographics, with a significant proportion of users in the 18-34 age range (64.8%). However, the platform has also gained traction among older age groups, reflecting its expanding appeal across a wider range of users.
| Age Group | % of Users |
| 18-24 | 34.8 |
| 25-34 | 34 |
| 35-44 | 15.7 |
| 45-54 | 8.1 |
| 55+ | 7.4 |
TikTok continues to attract a broad user base in the United States, with strong engagement across multiple age groups. Younger demographics are still a key segment although to a lesser degree as compared to worldwide average 55% US vs 64% Globally.
| Age Group | % Weekly Active TikTok Users |
| 18-24 | 25% |
| 25-34 | 30% |
| 35-44 | 19.00% |
| 45-54 | 13.00% |
| 55+ | 14.00% |
What is the gender distribution of TikTok users?
Worldwide, the gender split is tilted more towards males as compared to females:
World Wide Female Users: 45.2%
World Wide Male Users: 54.8%
This trend carries across age groups:
| Age Group | Female (%) | Male (%) |
| 18–24 years | 15.9 | 18.9 |
| 25–34 years | 14.9 | 19.1 |
| 35–44 years | 6.9 | 8.8 |
| 45–54 years | 3.8 | 4.3 |
| 55+ years | 3.7 | 3.7 |
Which countries have the most TikTok users?
TikTok’s user base is widely distributed across the globe, with the platform boasting millions of users in several key markets. As of 2023, TikTok’s reach is most significant in Indonesia and the United States, while countries across Latin America, Southeast Asia, and the Middle East also show robust user numbers.
| Country | Users (In Millions) |
| Indonesia | 157.6 |
| United States | 120.5 |
| Brazil | 105.2 |
| Mexico | 77.54 |
| Vietnam | 65.64 |
| Pakistan | 62.05 |
| Philippines | 56.14 |
| Russian Federation | 56.01 |
| Thailand | 50.81 |
| Bangladesh | 41.14 |
| Egypt | 37.65 |
| Turkey | 37.5 |
| Iraq | 33.17 |
| Saudi Arabia | 31.56 |
| Nigeria | 29.74 |
| Colombia | 28.62 |
| Malaysia | 27.3 |
| Japan | 24.99 |
| United Kingdom | 22.92 |
| France | 22.77 |
Quick Note: India banned TikTok in June 2020 and is one of the few countries to have taken this step due to “national security” concerns with China. Its worth noting that similar action may follow in other countries including US. This in turn may give flip to Instagram in terms of its user base and reduce how many users on TikTok.
What is the revenue of TikTok?
TikTok’s revenue has seen exponential growth from 2018 through 2024 (projected), reflecting the platform’s increasing influence in the digital ad space and its expanding global user base.
| Year | Revenue ($bn) |
| 2018 | 0.15 |
| 2019 | 0.35 |
| 2020 | 2.6 |
| 2021 | 4.8 |
| 2022 | 9.6 |
| 2023 | 16.1 |
| 2024 (Projected) | 18.5 |
Where does TikTok rank as a social media platform?
TikTok ranks fifth globally among social media platforms, however if you include Douyin, TikTok’s China specific app, it will rank as the third largest social media platform ahead of Instagram, while also demonstrating a growing trend on how many users on TikTok get engaged.
| Social Media Platform | Number of Users (in Millions) |
| 3,065 | |
| YouTube | 2,504 |
| 2,000 | |
| WhatsApp¹ | 2,000 |
| TikTok | 1,582 |
| 1,343 | |
| Facebook Messenger | 1,010 |
| Telegram | 900 |
| Snapchat | 800 |
| Douyin | 755 |
| Kuaishou | 700 |
| X/Twitter | 611 |
| 598 | |
| 554 | |
| 498 |
What is the time spent on TikTok?
TikTok continues to engage users globally, with significant variations in average time spent across different regions. The platform’s ability to capture and retain attention is evident in countries where users spend over 40 hours per month on the app.
Worldwide Average: TikTok users globally spend 31 hours 43 minutes on the app each month.
USA: Users average 37 hours 52 minutes, demonstrating TikTok’s popularity in America.
| Country | Time Spent |
| Indonesia | 41h 35m |
| UK | 40h 50m |
| Chile | 40h 01m |
| Mexico | 39h 58m |
| Thailand | 38h 29m |
| Bulgaria | 38h 02m |
| USA | 37h 52m |
| Australia | 37h 11m |
| Vietnam | 36h 39m |
| Sweden | 36h 33m |
| Worldwide | 31h 43m |
What is the best time to post on TikTok?
Best Times to Post (General):
- Tuesday: 9 AM, 12 PM, 7 PM.
- Thursday: 12 PM, 7 PM.
- Friday: 5 AM, 3 PM.
Source: Buffer, Influencer Marketing Hub
By Day:
- Wednesday and Thursday mornings (9–11 AM) are particularly effective in regions like the UK
- Saturday tends to be quieter but still sees engagement around 11 AM.
- Sunday is another prime day, with optimal times being 2 PM and 4 PM.
(Source: SocialPilot, Sprout Social, Buffer).
It is recommended to adjust timing based on your target region’s behavior and expected patterns on how many users on TikTok are active for your region.
What type of content is most popular on TikTok?
TikTok is the most preferred social media platform when users “Look for Funny or Entertaining Content”
Source: Datareportal & IMO Media Hub
TikTok’s app download trends? How fast is TikTok growing?
TikTok continues to see robust global engagement, although downloads have shown slight fluctuations over the past four quarters. After peaking in Q3 2023, there was a noticeable decline in downloads by Q1 2024, signaling potential market saturation or external factors influencing user acquisition.
Source: Statista
What are the best practices to consider when posting on TikTok?
As TikTok continues to dominate the social media landscape, staying ahead of the curve is crucial. Here are seven key strategies to elevate your TikTok game in 2024:
- Craft Irresistible Openings
- Hook viewers in the first 1-3 seconds
- Use visual intrigue, surprising sounds, or thought-provoking questions
- Tailor your hook to your target audience’s interests
- Prioritize Authenticity and Entertainment
- Create genuine, relatable content that resonates with your audience
- Focus on storytelling and value-adding information over hard selling
- When collaborating with influencers, allow them creative freedom
- Ride the Wave of Trends
- Stay updated on trending sounds, challenges, and hashtags
- Adapt trends to fit your brand voice and message
- Experiment with TikTok’s AR effects or create custom ones using Effect House
- Optimize Posting Strategy
- Maintain a consistent posting schedule (aim for 1-3 posts daily)
- Experiment with various content formats and track performance
- Aim for video lengths around 54 seconds for optimal engagement
- Use TikTok’s analytics to identify your best posting times
- Master TikTok SEO
- Research and use relevant keywords in captions, descriptions, and hashtags
- Create content that answers popular search queries in your niche
- Utilize trending hashtags strategically to boost discoverability
- Balance Entertainment and Promotion
- Follow the 80/20 rule: 80% entertaining content, 20% promotional
- Integrate products or services naturally into storytelling
- Create tutorials, behind-the-scenes content, or user-generated content campaigns
- Leverage Live Streaming and E-commerce
- Host regular live sessions to build real-time engagement
- Use live streams for Q&As, product launches, or behind-the-scenes looks
- Integrate TikTok Shop features to enable seamless in-app purchases
- Offer exclusive deals or limited-time offers during live streams
Additional Tips:
- Engage with your audience by responding to comments and participating in trends
- Collaborate with other creators to expand your reach
- Stay informed about TikTok’s algorithm updates and new features
- Use TikTok’s built-in editing tools to enhance video quality
What are TikTok’s Top Features?
Here are TikTok’s top features that are most impactful for user engagement and growth:
- For You Page (FYP): TikTok’s signature content discovery algorithm that curates a personalized feed of videos based on user behavior. The FYP drives engagement by constantly delivering fresh, relevant content.
- Short-Form Videos: TikTok specializes in short-form videos (15 seconds to 3 minutes), capturing attention quickly and making it easy to consume multiple videos in a short period.
- Diverse Editing Tools: TikTok offers a vast suite of editing features like filters, transitions, voiceovers, text overlays, and green-screen effects, empowering users to create professional-looking content without external tools.
- Sounds and Music Library: Users can select from an extensive library of popular songs, trending sounds, and audio snippets, enhancing video creation and making TikTok a hub for viral audio trends.
- Hashtag Challenges: Encouraging users to participate in trending challenges by using specific hashtags. These challenges can become viral, significantly boosting engagement and creating community interactions.
- Duets and Stitches: These interactive features allow users to collaborate or respond to other users’ content. Duets let users share the screen with another video, while Stitches enable users to include a portion of another user’s video in their own.
- Live Streaming: TikTok Live enables users to interact with their audience in real time. It includes features like gifts (which can be converted into real money), Q&A, and guest invitations for live collaborations.
- TikTok Shopping: This e-commerce feature integrates shopping directly into the platform, allowing businesses and influencers to tag products in their videos and link to their online stores.
- Analytics and Insights: TikTok provides users and brands with detailed analytics, including audience demographics, video performance, and trends, enabling more data-driven content creation strategies.
- Creator Fund and Marketplace: TikTok incentivizes content creation through its Creator Fund, offering monetary rewards based on video performance. The Creator Marketplace also connects brands with influencers for collaborations.
- AR Filters and Effects: TikTok has a variety of augmented reality (AR) effects, allowing users to enhance videos with engaging, interactive elements. Brands also use this feature to create branded filters for marketing.
- TikTok Stories: Recently introduced, this feature lets users post temporary content similar to Instagram Stories, expanding interaction formats.
These features drive high user engagement, content creation, and viral trends, making TikTok a major player in the social media landscape.
Top 10 Most Followed TikTok’s Accounts
| Account Name | Handle | Followers (Millions) |
| Khaby Lame | @khaby00 | 162.9 |
| Charli D’Amelio | @charlidamelio | 155.5 |
| MrBeast | @mrbeast | 104 |
| Bella Poarch | @bellapoarch | 94.1 |
| Addison Rae | @addisonre | 88.6 |
| Zach King | @zachking | 80.9 |
| Kimberly Loaiza | @kimberly.loaiza | 80.9 |
| CZN Burak | @cznburak | 74.7 |
| Will Smith | @willsmith | 75.1 |
| The Rock | @therock | 74.8 |
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Conclusion
TikTok’s meteoric rise in the social media landscape is undeniable. With its massive user base of 1.587 billion in 2023 and projected growth to 1.8 billion users by 2024, TikTok has solidified its position as a global powerhouse in content creation and consumption.
Key takeaways:
- Demographic Reach: While TikTok still skews towards younger users (64.8% aged 18-34), it’s gaining traction among older demographics, indicating a broadening appeal.
- Engagement Levels: Users spend an average of 31 hours 43 minutes per month on the app, showcasing its addictive nature and content quality.
- Revenue Growth: TikTok’s revenue reached $16.1 billion in 2023, reflecting its increasing attractiveness to advertisers and effectiveness in monetization.
- Global Influence: Ranking 5th among social platforms globally, TikTok has become a cultural phenomenon, influencing trends, music, and marketing strategies worldwide.
- Content Innovation: Features like short-form videos, diverse editing tools, and interactive elements (Duets, Stitches) continue to drive creativity and user engagement.
Looking ahead, TikTok faces both opportunities and challenges:
- Market Saturation: With high penetration in key markets, TikTok will need to focus on user retention and exploring new geographic areas for growth.
- Regulatory Scrutiny: Ongoing privacy and security concerns may impact TikTok’s operations in certain regions, necessitating transparent data practices.
- Competition: As rivals like Instagram Reels and YouTube Shorts evolve, TikTok must continue innovating to maintain its competitive edge.
- E-commerce Integration: Further development of TikTok’s shopping features could open new revenue streams and enhance its position in social commerce.
In conclusion, TikTok’s journey from a niche app to a global social media giant has been remarkable. Its ability to adapt to user preferences, foster creativity, and provide a platform for diverse content creators has been key to its success. As it navigates future challenges, TikTok’s continued evolution will undoubtedly shape the future of social media and digital entertainment.
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