How many Canva Users? A Comprehensive Guide with Worldwide User Data

Canva Users as per the latest data will cross 185 million in 2024. Canva is a user-friendly online design platform that allows anyone to create professional-quality graphics, presentations, social media posts, and more with easy-to-use templates and tools. Deep dive on all essential statistics to assess how canva users are distributed by age, gender, time spent, country, company size and much more.

Top Statistics for Canva

Canva Users: 2023: 135 million, 2024: 185 million (estimated),

Canva Users Demographics: Age: 53% of users are 18-34 years old, Gender: 59.59% female, 40.41% male

Valuation: $26 billion (as of 2023)

Revenue: 2023: $1.7 billion, 2024: $2.3 billion (estimated)

Funding: Total funding raised: $589 million

Market Share: 10.26% (4th overall in graphics software market)

Top Countries by Usage:

• United States: 18%
• Brazil: 9%
• Mexico: 8%

Average Time Spent: 10 minutes and 30 seconds per session

Industry Adoption:

• Higher Education: 20.59%
• Marketing and Advertising: 13.64%
• Nonprofit Organization Management: 12.54%

Fortune 500 Usage: 85% of Fortune 500 companies use Canva

Brief about Canva

Company Aspect	Details
Company Name	Canva
Founded	2012, Sydney, Australia
Founders	Melanie Perkins, Cliff Obrecht, Cameron Adams
Headquarters	Sydney, Australia
Product Offerings	Graphic design tools, presentations, posters, business cards, infographics, video editing
Valuation	$26 billion as of 2023
Users	135 million monthly active users globally as of 2023
Employees	Over 4,000 worldwide
Key Markets	United States, Brazil, Mexico, Philippines, India
Main Competitors	Adobe Photoshop, Adobe Illustrator, InDesign, SketchUp, CorelDRAW
Key Strengths	User-friendly interface, vast template library, multi-user collaboration, affordable pricing
Recent Developments	Expansion into video editing, website creation, and data visualization tools
Fortune 500 Usage	85% of Fortune 500 companies use Canva
Acquisitions	Pixabay, Pexels, Smartmockups, Flourish, Kaleido

How many people use Canva? What are the Canva monthly active user statistics?

Canva has experienced impressive growth in its Monthly Active Users (MAU) over the years, expanding from 30 million in 2019 to an estimated 185 million by 2024. This represents a compound annual growth rate (CAGR) of approximately 38.7% over the six-year period. Canva’s user base grew from 30 million in 2019 to 40 million in 2020, a 33% increase, followed by rapid growth to 60 million in 2021 and 100 million in 2022. By 2023, Canva had reached 135 million MAUs, with an estimated 185 million expected in 2024. This steady rise reflects Canva’s growing appeal among individuals, small businesses, and enterprises worldwide.

Year	Monthly Active Users (MAU)
2019	30 million
2020	40 million
2021	60 million
2022	100 million
2023	135 million
2024	185 million (est.)

What is the age distribution of Canva users?

Canva’s user base spans a broad age range, with the largest segment being 25-34 years old, comprising 30.63% of total users and 18-24 age group follows closely with 22.91%, reflecting Canva’s popularity among younger, tech-savvy generations. 18-34 age group effectively makes up 53% of the overall user base. Users aged 35-44 make up 17%, while those aged 45-54 account for 10%. Canva also attracts older users, with 13% in the 55-64 range and 3% over 65 years old.

Age Group	Percentage of Users
18-24 years old	22.91%
25-34 years old	30.63%
35-44 years old	17.00%
45-54 years old	10.00%
55-64 years old	13.00%
65+ years old	3.00%

What is the gender distribution of Canva users?

Worldwide, the gender split is tilted more towards females as compared to males:

World Wide Female Users: 59.59%

World Wide Male Users: 40.41%

Source: Similarweb

Which countries have the most Canva users?

The United States leads Canva’s global user base with 18%, followed by Brazil (9%), Mexico (8%), India (7%), and the Philippines (6%). The remaining 52% is spread across other regions, highlighting Canva’s strong international presence and versatility across diverse markets

Country	Share of Canva Use
United States	18%
Brazil	9%
Mexico	8%
India	7%
Philippines	6%
Others	52%

What is the usage of Canva by industry? Which companies use Canva?

Canva’s user base spans across multiple industries, with the highest adoption in Higher Education (20.59%), followed by Marketing and Advertising (13.64%) and Nonprofit Organization Management (12.54%). Given the “Free” option for students and Canva for Nonprofits program may explain this high level of adoption in Higher Education and Nonprofits.

Other significant sectors include Information Technology and Services (11.95%), Education Management (9.41%), and Computer Software (7.97%). Industries like Internet services (6.27%), Health and Wellness (6.10%), Real Estate (5.93%), and Retail (5.59%) also leverage Canva for visual communication needs, demonstrating its broad appeal and versatility across diverse professional landscapes.

Industry	% of Companies
Higher Education	20.59%
Marketing and Advertising	13.64%
Nonprofit Organization Management	12.54%
Information Technology and Services	11.95%
Education Management	9.41%
Computer Software	7.97%
Internet	6.27%
Health, Wellness and Fitness	6.10%
Real Estate	5.93%
Retail	5.59%

What is the distribution of Canva customers by Company Size?

Canva is widely used across companies of varying revenue sizes, with the majority being small to medium enterprises. Companies generating $1M-$10M make up the largest segment at 36.82%, followed by those with revenues between $10M-$50M, which account for 15.96%. Smaller businesses with less than $1M in revenue represent 14.15% of Canva’s user base. These three segments of customer account for 66% of the revenue.

Larger companies are also present, with 10.18% in the $200M-$1B range and 9.48% from enterprises exceeding $1B in revenue.

This data shows Canva’s broad appeal to businesses of all sizes, but its clear that small and medium businesses account for the largest segment of customers for Canva.

Revenue Range	% of Companies
0M-1M	14.15%
1M-10M	36.82%
10M-50M	15.96%
50M-100M	7.54%
100M-200M	5.87%
200M-1000M	10.18%
>1000M	9.48%

What is the revenue of Canva? What is the current valuation of Canva?

• Current Valuation: $26 billion
• Total Funding Raised: $589 million

Year	Revenue (USD)
2017	$60 million
2018	$84 million
2019	$105 million
2020	$500 million
2021	$1 billion
2023	$1.7 billion
2024	$2.3 billion (est.)

Where does Canva rank as a graphics software player? What is the market share of Canva?

Canva is steadily growing in the design software market, holding a 10.26% share (4th overall), positioning it as a strong competitor to industry giants like Adobe.

Competitor	Market Share (%)
Adobe Photoshop	41.74%
Adobe InDesign	26.13%
Adobe Illustrator	12.25%
Canva	10.26%
SketchUp	3.78%
Cinema 4D	1.67%
CorelDRAW	1.34%
Adobe Lightroom	1.32%
OmniGraffle	0.71%
QuarkXPress	0.31%
Others	0.49%

Canva app download trends? How fast is Canva growing?

As of 2024, Canva has surpassed 100 million downloads on the Google Play Store alone, marking a key milestone in its popularity. It has a high user rating of 4.5 stars from over 17 million reviews. Additionally, Canva ranks 6th in the photo and video editing category on the Apple App Store, where it has also been downloaded millions of times.

The download distribution data for the Canva app shows its significant penetration in emerging markets, particularly in Asia and Latin America. India leads with 15% of total downloads, followed closely by Indonesia and Brazil, both at 13%. These countries represent Canva’s key growth markets, reflecting its appeal among users in developing regions where digital tools are rapidly becoming essential for personal, educational, and business use.

The United States, often a major player in global app trends, contributes 8% of Canva’s downloads, which indicates that while it remains an important market, Canva’s growth is more concentrated outside North America.

Country	Percentage
India	15%
Indonesia	13%
Brazil	13%
United States	8%
Mexico	6%
Philippines	4%
Thailand	3%
Argentina	2%
France	2%
Vietnam	2%
Others	31%

What are Canva’s Top Features?

• Drag-and-Drop Interface: Canva’s user-friendly design tool allows anyone to create professional-looking designs without needing technical or design experience. The intuitive drag-and-drop functionality lets you easily add and arrange text, images, and elements on the canvas.
• Templates: Canva offers thousands of fully customizable templates for various needs, such as social media posts, presentations, infographics, invitations, and resumes. You can choose a template that matches your aesthetic or brand, then tailor it to your specific requirements with just a few clicks.
• Media Library: With access to millions of free and premium images, icons, illustrations, videos, and design elements, Canva simplifies the design process. Whether you need high-quality photos, unique graphics, or simple shapes, Canva’s extensive library makes it easy to enhance your projects.
• Collaboration Tools: Canva makes teamwork seamless with real-time collaboration. Teams can work together on the same project, leave comments, suggest changes, and even assign tasks. This feature helps streamline feedback and approvals, making it an ideal solution for group projects or corporate teams.
• Brand Kit: Canva’s Brand Kit feature is a game-changer for businesses. With a paid plan, you can create a centralized space to store and manage your brand assets, including logos, fonts, and color palettes. This ensures consistency across all your designs, making it easier for teams to adhere to brand guidelines.
• Custom Dimensions: Canva provides flexibility with its custom dimension feature, allowing users to create designs in any size. Whether you’re making a YouTube thumbnail or a custom banner for your website, you can input the exact dimensions needed for your project.
• Cloud-Based Access: As a cloud-based platform, Canva is accessible from any device with an internet connection. Your designs are automatically saved in real-time, ensuring your work is safe and available whenever you need it, no matter where you are.
• Print Services: Canva offers professional print services for your designs, whether you need business cards, flyers, posters, or invitations. You can design within Canva and have your creation printed and delivered directly to your door, making it a one-stop-shop for both digital and physical media.
• Typography Tools: Canva provides a wide selection of fonts to suit any style, from modern and bold to classic and elegant. For paid users, it also offers the ability to upload custom fonts, so you can fully align your designs with your brand’s unique typography.
• Mobile App: Canva’s mobile app gives users full access to its design tools while on the go. Whether you’re making quick edits or starting a new project, you can design from anywhere using your phone or tablet.
• Social Media Integration: Canva integrates with popular social media platforms, allowing you to schedule and publish posts directly. For paid users, the content planner feature helps schedule posts in advance across multiple platforms, streamlining your social media management.
• Animation and Video Editing: Canva goes beyond static designs with tools to create engaging animations and edit videos. You can bring your graphics to life with animated text, motion effects, and even transitions. Its built-in video editor allows users to trim clips, add music, and apply filters to create dynamic video content.
• Photo Editing: Canva offers basic but effective photo editing tools, such as cropping, filters, brightness adjustments, and more. Paid users have access to advanced features like the background remover, which lets you isolate subjects in photos for cleaner, more polished designs.
• Presentation Mode: Canva’s presentation tools allow users to design beautiful slideshows and deliver them seamlessly. With presenter view, speaker notes, and the ability to use transition effects, Canva helps make presentations more engaging and interactive.
• Integrations: Canva connects with popular apps such as Google Drive, Dropbox, and Slack, making it easy to import assets or share designs with your team. These integrations boost productivity by allowing smoother collaboration and content management within your existing workflows.

How many non-profits are supported by Canva? Canva’s significant support for non-profits

As of 2024, Canva supports over 500,000 nonprofit organizations through its Canva for Nonprofits program, offering free access to premium tools, templates, and design features. This initiative empowers eligible nonprofits to create impactful visual content, including marketing materials, social media graphics, presentations, and fundraising campaigns. By providing access to professional-level design resources at no cost, Canva helps nonprofits streamline their communication strategies, enhance donor engagement, and increase awareness for their causes, enabling them to reach wider audiences with visually compelling messages.

How relevant is Canva as a skill?

As of 2024, Canva has become a highly sought-after skill on LinkedIn, with over one million+ users now listing it as a core competency. This surge represents a 72% year-over-year growth, reflecting the increasing value of visual communication in professional settings. Canva’s ease of use and vast array of tools have made it indispensable across multiple sectors, from marketing to design, HR, and education. As more businesses prioritize visual content, professionals with Canva expertise are seen as assets for creating presentations, social media content, and brand visuals quickly and efficiently.

Additionally, its collaborative features make it a vital tool for remote teams, enabling seamless sharing and editing of designs across departments. As companies focus more on visual storytelling and branding, Canva proficiency is becoming a key differentiator in the job market.

History of Acquisitions by Canva

Canva’s acquisitions, play a strategic role in its expansion, although their exact individual revenue contributions are not publicly known. However, these acquisitions are integral to Canva’s growth in user base and feature enhancement:

• Pixabay and Pexels (May 2019): These two free stock photo and video platforms were acquired to expand Canva’s image and video library, giving users access to millions of resources for their designs
• Zeetings (April 2018): This interactive presentation platform was acquired to enhance Canva’s offerings in creating interactive presentations that can be shared across devices​
• Smartmockups (February 2021): This platform, based in the Czech Republic, allows users to create realistic product mockups. It was acquired to boost Canva’s mockup generation capabilities​
• Kaleido (February 2021): This Austria-based visual AI platform, known for tools like Remove.bg (background removal for photos), was acquired to integrate AI-powered background removal into Canva
• Flourish (February 2022): Flourish, a London-based data visualization startup, was acquired to allow Canva to provide interactive and dynamic data visualizations​
• SlidesCarnival (Exact date not publicly disclosed): This acquisition aimed to expand Canva’s presentation template library​

Conclusion

Canva’s journey from a startup in 2012 to a global design powerhouse is nothing short of remarkable. The statistics paint a clear picture of a company that has not only disrupted the graphic design industry but has also become an integral tool for businesses, educators, and individuals worldwide.

Key Takeaways:

1. Rapid User Growth: With 135 million monthly active users in 2023 and projections of 185 million for 2024, Canva’s user base is expanding at an impressive rate, indicating strong product-market fit and user satisfaction.
2. Financial Success: A valuation of $26 billion and estimated 2024 revenue of $2.3 billion underscore Canva’s financial health and investor confidence.
3. Market Penetration: Canva has secured a 10.26% market share in the competitive graphics software market, challenging established players like Adobe.
4. Diverse User Base: Canva’s appeal spans across age groups, industries, and geographical locations, with particularly strong adoption in education, marketing, and nonprofit sectors.
5. Global Reach: Strong presence in emerging markets like India, Brazil, and Indonesia, alongside established markets like the US, demonstrates Canva’s global adaptability.
6. Professional Relevance: The surge in professionals listing Canva as a core competency on LinkedIn highlights its growing importance in the modern workplace.

Canva’s success can be attributed to its user-friendly interface, vast template library, and ability to democratize design for non-professionals. By continually expanding its feature set through strategic acquisitions and in-house innovations, Canva has positioned itself as more than just a design tool—it’s becoming a comprehensive visual communication platform.

As businesses increasingly prioritize visual content and remote collaboration, Canva’s role in the digital ecosystem is likely to grow further. Its support for nonprofits and educational institutions also contributes to its positive brand image and societal impact.

Looking ahead, Canva’s challenge will be to maintain its growth trajectory, fend off competition, and continue innovating to meet evolving user needs. If its past performance and current trends are any indication, Canva is well-positioned to remain a dominant force in the design software landscape for years to come.