What is CapCut? A Comprehensive Guide with Worldwide User Data

So, what is CapCut? CapCut is a popular, user-friendly video editing app designed to help users create high-quality videos for platforms like TikTok, YouTube Shorts, and Instagram Reels. Created by ByteDance (TikTok owner), it is known for its intuitive interface, CapCut offers a range of powerful editing features, including video trimming, transitions, filters, and music overlays. What sets CapCut apart is its vast library of effects, text animations, and templates, making it easy for users to produce professional-looking content without any advanced editing skills. It’s an ideal tool for social media creators looking to enhance their videos quickly and effectively, especially for short-form content creation.

Top Statistics for Capcut

Monthly Active Users: 318 million as of 2024

Total Downloads: Projected to reach 1.5 billion in 2024

Revenue Growth: From $0.4 million in Q1 2022 to $59 million in Q1 2024

Market Position: #1 video editing app by monthly active users

User Demographics: Largest age group: 25-34 years old (31% of users), Gender distribution: 51.18% female, 48.82% male

Global Reach: Available in over 200 countries and regions Top User Countries: Russia (11.10%), United States (8.02%), Indonesia (6.27%)

Recent Growth Rate: 6% increase in monthly active users from 2023 to 2024

Brief on CapCut

Product Name	CapCut
Developer	ByteDance (parent company of TikTok)
Launch Date	Initially released in April 2020
Platform Availability	iOS, Android, Windows, Mac
Primary Function	Video editing app with a wide range of tools for trimming, filters, transitions, music overlays, and special effects
Target Audience	Content creators, influencers, social media users (especially TikTok, Instagram, and YouTube Shorts creators)
Key Features	– Video trimming and splitting – Transitions and filters – Speed control – Text overlays – Music and sound effects integration
Monetization Model	Free to use with in-app purchases and optional premium subscription for advanced features
Competitive Advantage	– Seamless integration with TikTok – Intuitive UI for beginners and advanced users alike – High-quality video export (up to 4K)
Competitors	InShot, Canva Mobile, Adobe Express, Adobe Premiere Rush
User Base	Hundreds of millions of users globally, particularly popular among Gen Z and influencers
Unique Selling Points	– No watermark on exported videos – Direct sharing to social media platforms – Regular updates with new filters and effects
Business Implication	CapCut helps expand ByteDance’s ecosystem beyond TikTok, offering additional value to content creators and boosting user retention

How many people use CapCut? What are the CapCut’s monthly active user statistics?

CapCut has experienced rapid growth in its Monthly Active Users (MAUs) from 2019 to 2024, starting with 8 million users in 2019 and reaching 318 million by 2024. The app saw its highest growth between 2019 and 2021, with YoY increases of 475% and 234.8%, respectively. Growth slowed to 50% in 2022, 29.9% in 2023, and 6% in 2024, reflecting its transition from a rapidly expanding platform to a more mature product with a large user base.

Year	Monthly Active Users Millions
2019	8
2020	46
2021	154
2022	231
2023	300
2024	318

What is the age distribution of CapCut’s users?

CapCut’s user base is dominated by younger adults, with the 25-34 age group comprising the largest segment at 31%. The 18-24 age group follows with 21.32%, highlighting the app’s popularity among younger, tech-savvy users. Middle-aged users between 34-44 make up 23% of the user base, while those aged 45-54 account for 11.65%. Usage declines significantly among older demographics, with 9.12% for ages 55-64 and just 3.76% for users 65+, indicating CapCut’s appeal primarily skews toward younger and middle-aged audiences.

Age Group	Percentage
18-24	21.32%
25-34	31%
34-44	23%
45-54	11.65%
55 – 64	9.12%
65+	3.76%

What is Capcut’s the gender distribution?

Worldwide data suggests that the gender split is evenly balanced on CapCut’s user base:

World Wide Female Users: 51.18%

World Wide Male Users: 48.82%

Source: Sendshort

Which countries have the most CapCut users?

Russia leads with 11.10% of users, followed by the United States at 8.02%, Indonesia at 6.27%, and India at 4.96%. The Netherlands accounts for 3.43% of the user base. A significant portion of users, 66.22%, comes from other countries, highlighting CapCut’s widespread international appeal and penetration across various regions outside the top five countries.

Country	% of Users
Russia	11.10%
United States	8.02%
Indonesia	6.27%
India	4.96%
Netherlands	3.43%
Others	66.22%

What is Capcut’s revenue?

CapCut has experienced remarkable revenue growth over the past quarters, reflecting its increasing popularity and market expansion. In 2022, the app’s revenue started modestly, growing from $0.4 million in Q1 to $5.6 million by Q4, marking an impressive 13X growth within the year. This upward trend accelerated in 2023, with revenues climbing from $13.53 million in Q1 to $41 million by Q4, showcasing a 628% growth year-over-year. By Q1 2024, CapCut’s estimated revenue surged further to $59 million, indicating sustained demand and a strong trajectory as the app continues its rapid expansion globally.

Quarter	Estimated Revenue (Millions)
Q1 2022	0.4
Q2 2022	1.3
Q3 2022	3.7
Q4 2022	5.6
Q1 2023	13.53
Q2 2023	18.6
Q3 2023	26.5
Q4 2023	41
Q1 2024	59

What is CapCut’s ranking as a video editing app player? What is the market share of CapCut?

The video editing app market is highly competitive, with CapCut leading the pack by a substantial margin, boasting 318 million monthly active users. Canva, primarily known for design but with a strong mobile video editing presence, follows with 100 million users. InShot, a popular mobile editing tool, has 60 million active users monthly. Adobe Express, despite being a well-established name in creative software, trails behind with only 1-2 million monthly active users. This data highlights CapCut’s dominant market position, significantly outperforming its competitors in terms of active user engagement.

Product	Monthly Active Users Millions
CapCut	318
Canva on Mobile	100
InShot	60
Adobe Express	1-2

CapCut app download trends? How fast is CapCut growing?

CapCut has seen extraordinary growth in cumulative downloads over the past few years, solidifying its position as a leading video editing app. In 2020, it reached 100 million downloads, doubling to 200 million by 2021. This momentum continued with a major surge to 500 million downloads in 2022. By 2023, CapCut hit a significant milestone of 1 billion downloads, and in 2024, it is projected to reach an impressive 1.5 billion cumulative downloads. This rapid growth demonstrates CapCut’s increasing global appeal and its dominance in the video editing app market.

Year	Cumulative Downloads
2020	100 million
2021	200 million
2022	500 million
2023	1 Billion
2024 (Projection)	1.5 Billion

What is Capcut’s position overall as comparted to other apps from ByteDance. Most recent download data clearly shows how it has quickly ascended and after TikTok is not the second most popular app from ByteDance.

App	Downloads in Millions	Description
TikTok	5,740.38	A globally popular short-video platform known for viral challenges and trends.
CapCut	1,429.49 (1500 – 2024 Projection)	A video editing app, often used for editing TikTok content with easy tools.
Toutiao	245.1	A news and content aggregator app delivering personalized news feeds.
Xigua Video	145.63	A Chinese video platform offering a mix of short and long-form videos.
Ulike	116.89	A beauty and selfie camera app, offering various filters and editing tools.
Hypic	50.51	A photo editing app with features for enhancing images, especially portraits.
Youshi	0.87	A lesser-known photo and video editing app for creative enhancements.

What is the time spent on by users on CapCut?

Data regarding time spent on CapCut varies depending on the region and user demographics, but estimates show that users spend a significant amount of time editing and creating content due to its popularity as a video-editing companion for TikTok and other platforms.

On average, CapCut users spend around 15 to 30 minutes per session editing videos

What is CapCut’s cross app usage?

CapCut users show significant cross-app engagement, particularly with social media platforms. The highest overlap is with TikTok, where 63% of CapCut users also engage, highlighting a strong synergy likely due to the apps’ shared focus on video content. Snapchat follows with 47% and Instagram sees 42% cross-usage. This data suggests CapCut’s core audience is highly active on short-form , visually engaging platforms and cross uses its capabilities above & beyond TikTok.

App	Percentage (%)
TikTok	63
Snapchat	47
Instagram	42
Facebook	16

What are CapCut’s Top Features?

When using CapCut, there are several standout features that make video editing incredibly fun and easy. Here’s my experience with the app:

User-Friendly Interface: Right from the start, I found the interface super intuitive. The tools are laid out clearly, and it’s easy to cut, reverse, and change the speed of clips. Everything is designed for quick editing, making the whole process feel smooth and efficient​.

Advanced Filters & Effects: One of my favorite parts is the selection of filters and effects. CapCut offers a wide range of trendy effects, including AI-powered features like motion tracking and beauty filters, which make editing look professional without much effort. Whether you want to enhance your video with creative transitions or adjust the lighting and color balance, CapCut has you covered​

Music and Sound Library: The built-in music library is another big plus. You get access to tons of soundtracks, including exclusive copyright songs, which makes finding the perfect background music quick and easy. For TikTok or YouTube creators, this is a game-changer because it saves time sourcing music externally​

Text and Stickers: Adding text and stickers is a breeze. You can choose from trending stickers and animated text options, which can really help personalize your video. I use this feature a lot when I want to highlight specific parts of the video or add a playful element​

Cloud Storage: CapCut offers premium cloud storage options, which is great for saving multiple projects and accessing them across different devices. This feature especially comes in handy when working on larger video files or when switching between my phone and computer​

Integration with TikTok: One of the best aspects of CapCut is how well it integrates with TikTok. Since both apps are owned by ByteDance, the transition from editing in CapCut to posting on TikTok is seamless. You can edit, apply effects, and upload to TikTok all in one workflow, which saves a lot of time​

Here is a complete tutorial on CapCut

What is pricing of CapCut? How does CapCut’s Free version compare with Premium version?

Compared to other video editing apps, CapCut’s pricing is relatively competitive. While other apps offer powerful editing tools, CapCut’s combination of free and affordable paid plans makes it a popular choice among casual creators and social media influencers, especially given its strong integration with TikTok.
In addition to the subscription plans, CapCut also offers in-app purchases that allow users to buy premium effects, filters, and editing tools individually. This can be a good option for users who don’t want to commit to a subscription but want to unlock specific features on an as-needed basis

Features	Free Version	Premium Version
Basic Video Editing Tools (cut, reverse, speed changes)	Available	Available
Library of Effects, Filters, and Music	Available (Limited)	Available (Expanded)
Cloud Storage	Basic (Limited)	100 GB ($2.49/month), 1000 GB ($7.49/month)
Watermark-Free Exports	Yes	Yes
Exclusive Filters, Transitions, and Effects	Not Available	Available
Enhanced Export Options	Not Available	Available
Priority Customer Support	Not Available	Available
Cross-device Cloud Access	Not Available	Available
Pricing	Free	2 Plans: 100 GB ($2.49/month) 1000 GB ($7.49/month)

In summary, CapCut’s pricing in the US offers flexibility for both casual users and professionals, with affordable monthly plans that provide additional cloud storage and premium features. For those who need more advanced tools or storage space, the paid options are quite competitive within the video-editing app market.

Regulatory scrutiny on CapCut

Before you get hooked on CapCut, you should know that there’s a chance it may not be available in the US at some point in the future. Because CapCut is owned by ByteDance, and because it has to store user content in order to do its editing tricks and AI editing, it’s very likely that a US ban on TikTik would also affect this editing software.

CapCut is run by executives in China, as reported by The Information, but part of the defense of TikTok that ByteDance has put forward is that a ban of the company in the US would also take down its other non-social-media apps, including CapCut.

For now, CapCut’s not in any immediate danger; despite a bill being signed in April to ban TikTok, that wouldn’t go into effect until the beginning of 2025 at the earliest.

Related Reads

Now that you have discovered CapCut, some of our other posts that may be of interest are listed here:

Social Media Engagement Rates and Trends 2024

How many users on TikTok 2024 [Worldwide Data Comprehensive Guide]

How many users on Instagram 2024 [Worldwide Data Comprehensive Guide]

Conclusion

CapCut has rapidly emerged as a dominant force in the video editing app market, transforming the way content creators approach their craft. With its staggering user base of 318 million monthly active users and projected 1.5 billion downloads by 2024, CapCut has clearly struck a chord with a global audience, particularly among younger demographics.

What is CapCut’s secret to success. In our view it can be attributed to these factors:

1. User-friendly interface and powerful editing tools
2. Seamless integration with popular platforms like TikTok
3. Regular updates with new features and effects
4. Accessibility through both free and affordable premium versions

CapCut’s impressive revenue growth – from a modest $0.4 million in Q1 2022 to a projected $59 million in Q1 2024 – demonstrates not only its popularity but also its potential for monetization. This financial success, coupled with its massive user base, positions CapCut as a key player in ByteDance’s expanding digital ecosystem.

However, CapCut’s future isn’t without challenges. The ongoing regulatory scrutiny faced by its parent company, ByteDance, particularly in the United States, casts a shadow of uncertainty over the app’s long-term availability in some markets. Despite these potential hurdles, CapCut’s global reach and diverse user base suggest a resilient future.

As video content continues to dominate social media and online communication, tools like CapCut are likely to play an increasingly important role. Whether you’re a casual user looking to enhance your social media posts or a professional content creator seeking efficient editing solutions, CapCut’s trajectory suggests it will remain a go-to option for video editing in the foreseeable future.

The story of CapCut is still being written, but its impact on the digital content creation landscape is already undeniable. As we look ahead, it will be fascinating to see how CapCut evolves to meet the ever-changing needs of its users and navigates the complex terrain of global tech regulations.